Pugh Matrix
The Pugh Matrix is a structured decision-making tool that helps teams evaluate and compare various design or process alternatives. It provides a systematic approach to assess multiple options against a set of predefined criteria, making it an effective tool for making informed choices.
With the Pugh Matrix, you create a clear framework for evaluating alternatives, assign scores or weights to criteria, and objectively compare different solutions. This tool ensures that decisions are based on a comprehensive analysis, leading to the selection of the most suitable design or process option.
How to use the Pugh Matrix:
Use the Pugh Matrix when you are narrowing down your selections of ideas.
Start by identifying the criteria that are essential for your decision.
Then, gather your team and create a matrix where you'll compare each alternative against these criteria.
Assign a “+” in the criteria row where the idea is better than the current situation, solution, or baseline, a “-” where the idea is worse, and a “•“ where it is the same.
Tally the total “+” and “-” in each idea column to understand what ideas are strongest when important criteria is introduced.
Use the Pugh Matrix With:
