Problem Statement


The Problem Statement is a critical tool in the design thinking process, serving as a concise and focused articulation of the problem or opportunity you aim to address. It provides a clear and shared understanding of the issue at hand, which is essential for effective problem-solving and innovation.

A well-crafted Problem Statement is specific, actionable, and rooted in user needs and insights. It sets the direction for your innovation efforts and guides the generation of creative solutions.


How to use the Problem Statement:

  • Start by conducting research, including a Needs Assessment and Empathy Map, to gather insights about the problem or opportunity.

  • Use these insights to formulate a clear Problem Statement that defines the scope and objectives of your project.

  • Ensure that the statement is focused and actionable, providing a solid foundation for ideation and solution development.


Use the problem statement With: